In June 2025, a supplement testing group called SuppCo bought six of the best-selling creatine gummies on Amazon and sent them to an ISO-accredited lab.
Four of the six failed.
Not "came in slightly under label." Failed.
Vidabotan — a listing that advertises 5g of creatine monohydrate per serving — contained zero detectable creatine.
EcoWise — sold on Amazon under the product name Creatine Monohydrate Gummies 5000mg, and the fourth best-selling creatine gummy on the platform — also contained zero. SuppCo tested it twice, two separate lots, because EcoWise promoted its own certified testing on its website. It failed both times.
Happyummmm, the second best-selling creatine gummy on Amazon, contained 0.005 grams per serving. To reach a five-gram dose you would need to eat two thousand gummies.
DivinusLabs would take 800.
The four failing products had Amazon ratings between 4.4 and 4.7 stars. Between them they sold roughly 50,000 units in a single month.
Fifty thousand women and men bought creatine gummies that month and got, in several cases, candy.
This was not one bad batch
A year earlier, NOW Foods ran its own testing on twelve creatine gummy brands. Six failed to meet their label claim — a 46% failure rate.
And in the UK, author and trainer James Smith sent nine brands to Eurofins. Three passed. Six failed.
Three independent testing programs, twenty-seven products tested between them.
Around half failed each time.